Min Lew
What Does Type Have to do With Brexit, Bagatelle, JayZ, and a Love Story?
As designers, we all have a love affair with type. It is our love language. Yet, type can be a powerful business tool. Min will share an eclectic mix of approaches on how type can play a crucial role in translating a business strategy into an irrational love for a brand.
About Min Lew
Min Lew is an award-winning executive creative director and managing partner of Base; An international network of creative studios dedicated to creating brands with cultural impact through strategy, design, and digital expertise. A graduate of Yale University where she received her MFA, she brings two decades of experience working in the fields of culture, tech, luxury, and education. A National Design Award nominee, brand work under Min’s leadership includes MoMA, Apple, Museum of Fine Arts, Boston, Harvard University, JFK Terminal 4, Pharrell Williams, Studio Museum in Harlem, NY Times, Meta, MILK, Meatpacking District, and Rock & Roll Hall of Fame among others. She has been serving the design community as a board member of One Club Type Director’s Club, AIGA/NY, NYCxDESIGN, and as an adjunct professor and guest critic at the School of Visual Arts, Parsons, and Pratt.
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