Andrea Trabucco-Campos
How Type Design Applies to Everything
Studying type design at Type@Cooper changed how Andrea thinks about graphic design. Type designers honor their sources—something graphic designers often neglect. He learned to slow down and consider why we use certain forms, colors, and fonts, and where they have appeared before. Type design also taught him about commitment (the courage to tackle a big project) and exploring the extreme ends of any visual spectrum, from super condensed to extra wide.
About Andrea Trabucco-Campos
Andrea Trabucco-Campos is a graphic and type designer whose practice utilizes typography and behavior to build transformative visual identities. An active voice in emerging technologies like AI, his work investigates their role in the design process and culture. His output spans the digital to the material, encompassing brand identities and systems, websites and apps, print and editorial, motion and interaction, signage and environmental, and custom typefaces.
Andrea was born in Colombia, grew up in Italy and now resides in New York. He leverages the experience of his own cultural journey to uncover the essence of others’ identities. Andrea was previously a creative director at Gretel and DesignStudio, and is currently a partner at Pentagram after prior stints as a designer and associate partner in the New York office from 2015-2019. Alongside these roles, he has maintained an independent practice for over a decade, designing identities for theaters and film festivals, award-winning books and websites, and custom typefaces for publications.
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